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October 3, 2007
Woah - Google 411!
Tired of getting those $1-$2 charges on your phone bill every time you call information? Google has just launched a free 411 telephone directory service. Call 1-800-GOOG-411 or, 1-800-4664-411, to check it out. Absolutely brilliant. It really works!
I love the way that Google is using a YouTube video to blast the message out that this new service is available. Talk about doing a product launch in the new Web 2.0 world. Google puts a link to a fun, non-stuffy, non-overworked video on its site. It instantly gets thousands of viewers, and people like me with blogs to repost their video. Contrast this to everything Apple does - exceedingly polished, but very closed. Not so easy to repost an Apple ad, or a Steve Jobs keynote.
Technorati tags: 411, Google, Google411, Marketing, Web2.0
Posted by elise on October 3, 2007 to Business Commentary
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