about elise and On the Job

Updated January 20, 2007

portrait-on-the-job.jpg about elise bauer
Based in Northern California, I advise technology companies on their business and marketing strategies. My clients over the last 20 years have included Apple Computer, Symantec, Warner Music Group, Creative Labs, and a host of technology start-up companies. Currently a partner at the Pacifica Group consultancy, I previously served as the Sr. VP of Corporate Development and Marketing for Firetalk Communications, an Internet voice conferencing software startup, raising $35 million dollars in private equity and growing the voice service to over 2 million subscribers. I received my MBA and BS degrees from Stanford University. Before business school I was an associate consultant for the Boston Consulting Group.

The photo on the main page of elise.com is of me coming up from a roll in Aikido, a Japanese martial art based on the principles of conflict resolution. In addition to Aikido, which I have been practicing for over 20 years, I love healthy food, swimming, body-boarding, history, art, yoga, singing, children of all ages (especially my nephews and fairy godchildren), my friends and family.

about On the Job
Spurred on by friends Duncan Davidson and Vic Zauderer, I discovered blogging in the spring of 2003, and have since become hooked. My goal is to blog everything I know that I think others might find useful, and everything I learn that I might want to reference later. Instead of filing away a clipping into the dungeon of my file cabinet, I just blog it, so not only can I find it but others can as well. As I have a lot of interests, I now have a lot of weblogs. They have become a sort of public extension of my brain, except with a much more reliable data retrieval mechanism. On the Job is where I park thoughts and writings that have to do with professional interests. I don't write to it as frequently as some of my other weblogs, Simply Recipes for example, because of the time involved. It's a lot easier to write up a recipe than a treatise on the weblog market. I've also been devoting a lot of time to writing tutorials about one of the leading weblog software tools at Learning Movable Type and am finding myself a vocal evangelist for blogging among my friends and colleagues. Have something to say? Get a blog.

Comments Policy
Comments are welcome on most of the posts. I may remove any comment that I feel does not add sufficiently to the post topic. Links to commercial sites that have little to do with the post's topic may be removed from comments as well. Spam comments will be removed as soon as I can get to them. People who leave comments that are rude or insulting will be banned from further postings. After a time comments may be closed on older posts.