Site Demographic Report: captured January, 2006.


Entire Site: 324 responses.

Which of the following groups includes your age? 323 Responses

75 +   2%
65 - 74   5%
55 - 64   16%
45 - 54   17%
35 - 44   18%
25 - 34   29%
18 - 24   11%
14-17   1%
13 years or less   0%

Are you... 320 Responses

Female   82%
Male   18%

What level of education have you completed? 285 Responses

Some High School   1%
High School Grad   5%
Some College   18%
2 year college degree   10%
4-year college degree   33%
Post-Grad Work   14%
Post-Graduate Degree   19%

What is your total household size? 322 Responses

1   15%
2   47%
3   16%
4   14%
5 or more   8%

What is your total annual household income? 309 Responses

$100k +   14%
$75k - $99.9k   13%
$50k - $74.9k   19%
$35k - $49.9k   10%
$20k - $34.9k   10%
Under $20k   9%
Prefer not to answer   26%

What is your occupation? 311 Responses

Owner/Proprietor   6%
Senior Management   2%
Other Management   2%
Professional   23%
Technical   11%
Sales   3%
Administrative   8%
Other Employed   9%
Homemaker/Full-time Parent   10%
Student   12%
Retired   12%
Not Employed   1%

In a typical week, about how much time do you spend using the Internet? 310 Responses

20 + hrs.   31%
11 - 20 hrs.   30%
6 - 10 hrs.   22%
3 - 5 hrs.   12%
1 - 2 hrs.   4%
Less than 1 hr.   0%

How frequently do you visit this site? 312 Responses

Daily   23%
Several times/week   46%
Once/Week   9%
Several times/month   6%
Once a month   2%
Less than once a month   1%
This is my first visit   13%


What kind of Internet connection do you have? 313 Responses

Dial-up modem   7%
Hi-bandwidth   91%
Don't know   2%

How much did you spend on products and services
purchased through the Internet in the last 6 months?

306 Responses

$1-$50    7%
$50-$99    10%
$100-$199    19%
$200-$499    25%
$500-$999    14%
$1000 or more    11%


Note:  Due to rounding, column totals may not add to exactly 100%.

 


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