Comments for Not Always On http://www.elise.com The older I get the cooler I used to be. Fri, 30 Apr 2004 23:44:03 +0000 hourly 1 http://wordpress.org/?v=3.4.2 Comment on Google Adsense, Ad”sensibilty” that is by Wayne Schuller http://www.elise.com/blog/google_adsense_adsensibilty_that_is#comment-1136 Wayne Schuller Fri, 30 Apr 2004 23:44:03 +0000 http://www.elise.com/blog/google_adsense_adsensibilty_that_is#comment-1136 <p>thanks this is an interesting article.</p> <p>the blogging for dollars one is even more interesting - it mentions figures!</p> <p>sounds google adwords is not a bad solution if you can't afford your hosting costs, but you probably won't make a salary off it.</p> thanks this is an interesting article.

the blogging for dollars one is even more interesting – it mentions figures!

sounds google adwords is not a bad solution if you can’t afford your hosting costs, but you probably won’t make a salary off it.

]]> Comment on Writing a Creative Brief by Catherine http://www.elise.com/blog/writing_a_creative_brief#comment-1135 Catherine Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/writing_a_creative_brief#comment-1135 <p>Elise,</p> <p>I read (and use) simply recipes all the time, and now while looking for some creative brief templates I was directed here... What can I say, except thank you for being a reference in so many areas.</p> Elise,

I read (and use) simply recipes all the time, and now while looking for some creative brief templates I was directed here… What can I say, except thank you for being a reference in so many areas.

]]> Comment on Writing a Creative Brief by Carilyn http://www.elise.com/blog/writing_a_creative_brief#comment-1134 Carilyn Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/writing_a_creative_brief#comment-1134 <p>Okay, we know the history of the creative brief. Has anyone heard of an "audience wheel?" It's something I recall seeing in the 80s -- it basically shows the message at the core with spokes emanating out to the various audience segments. But for some reason, I'm not finding that graphic any where, or even any reference to it? Am I imagining it?<br /> </p> Okay, we know the history of the creative brief. Has anyone heard of an “audience wheel?” It’s something I recall seeing in the 80s — it basically shows the message at the core with spokes emanating out to the various audience segments. But for some reason, I’m not finding that graphic any where, or even any reference to it? Am I imagining it?

]]> Comment on Writing a Creative Brief by elise http://www.elise.com/blog/writing_a_creative_brief#comment-1133 elise Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/writing_a_creative_brief#comment-1133 <p>Rich Binell and John Bielenberg wrote a great piece called <a href="http://www.masterfile.com/info/products/open/013.html" rel="nofollow">How to Build a Grenade</a> that is well worth reading for anyone doing marketing communications.</p> Rich Binell and John Bielenberg wrote a great piece called How to Build a Grenade that is well worth reading for anyone doing marketing communications.

]]> Comment on Writing a Creative Brief by elise http://www.elise.com/blog/writing_a_creative_brief#comment-1132 elise Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/writing_a_creative_brief#comment-1132 <p>Awesome!!</p> <p>You are a beacon shining forth the vision of reduced stupidity in the world by helping people work smarter. That creative brief probably saved Apple millions of dollars of lost time and wasted effort. Probably still does for all I know. :-)</p> Awesome!!

You are a beacon shining forth the vision of reduced stupidity in the world by helping people work smarter. That creative brief probably saved Apple millions of dollars of lost time and wasted effort. Probably still does for all I know. :-)

]]> Comment on Writing a Creative Brief by Rich Binell http://www.elise.com/blog/writing_a_creative_brief#comment-1131 Rich Binell Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/writing_a_creative_brief#comment-1131 <p>Elise,<br /> I was the person behind the birth of this particular creative brief. In fact I instigated and rewrote most of it.</p> <p>I am flabbergasted that:<br /> 1. Anybody would still have a copy.<br /> 2. Anybody would still think it's worth keeping. (Although I do.)<br /> 3. That "Anybody" is you, my dear Elise.</p> <p>A brief history of this creative brief.</p> <p>About 12 years ago, while working in Apple's Creative Services department, it became clear that there was no consistent method of initiating creative jobs.<br /> Deciding we needed one was the easy part.<br /> Deciding how to get one was harder.</p> <p>We enticed Bruce Bendinger, a noteworthy Chicago creative director, copywriter, jingle composer, renaissance man and author/editor of two very important books for creative people "The Book of Gossage" about Howard Gossage, and "The Copy Workshop Workbook."</p> <p>The latter book, although specifically about writing copy, is also about how to go about thinking about products and projects. Which means it's about getting the information straight at the beginning of a job. <br /> Bruce includes creative briefs from many advertising agencies in this (highly recommended) book.</p> <p>I didn't know Bruce at the time, but tracked him down, called him up, and asked him if he could come to Cupertino, and hold a workshop on how we could build ourselves a creative brief.</p> <p>The result is the creative brief you've kept all these years.<br /> -Rich Binell</p> Elise,
I was the person behind the birth of this particular creative brief. In fact I instigated and rewrote most of it.

I am flabbergasted that:
1. Anybody would still have a copy.
2. Anybody would still think it’s worth keeping. (Although I do.)
3. That “Anybody” is you, my dear Elise.

A brief history of this creative brief.

About 12 years ago, while working in Apple’s Creative Services department, it became clear that there was no consistent method of initiating creative jobs.
Deciding we needed one was the easy part.
Deciding how to get one was harder.

We enticed Bruce Bendinger, a noteworthy Chicago creative director, copywriter, jingle composer, renaissance man and author/editor of two very important books for creative people “The Book of Gossage” about Howard Gossage, and “The Copy Workshop Workbook.”

The latter book, although specifically about writing copy, is also about how to go about thinking about products and projects. Which means it’s about getting the information straight at the beginning of a job.
Bruce includes creative briefs from many advertising agencies in this (highly recommended) book.

I didn’t know Bruce at the time, but tracked him down, called him up, and asked him if he could come to Cupertino, and hold a workshop on how we could build ourselves a creative brief.

The result is the creative brief you’ve kept all these years.
-Rich Binell

]]> Comment on Search Engine Optimization by enda http://www.elise.com/blog/search_engine_optimization-2#comment-1130 enda Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/search_engine_optimization-2#comment-1130 <p>hi very nice site with a lot of useful info for MT users. just some info: Yahoo! now accept submission to its search engines. You can find it here: http://submit.search.yahoo.com/free/request</p> hi very nice site with a lot of useful info for MT users. just some info: Yahoo! now accept submission to its search engines. You can find it here: http://submit.search.yahoo.com/free/request

]]> Comment on What is Blogging? by chris fernandes http://www.elise.com/blog/what_is_blogging#comment-1129 chris fernandes Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/what_is_blogging#comment-1129 <p>thanks elise, i now have a fair idea of blogging. your article was of great help.</p> thanks elise, i now have a fair idea of blogging. your article was of great help.

]]> Comment on What is Blogging? by Elise http://www.elise.com/blog/what_is_blogging#comment-1128 Elise Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/what_is_blogging#comment-1128 <p>Hi Neo - I use neither, so I can't really say. I usually recommend Typepad - it costs a little but it's worth it. </p> Hi Neo – I use neither, so I can’t really say. I usually recommend Typepad – it costs a little but it’s worth it.

]]> Comment on What is Blogging? by Neo http://www.elise.com/blog/what_is_blogging#comment-1127 Neo Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/what_is_blogging#comment-1127 <p>Hey Elise, It was an interesting article. Awesome... to have a good start on getting my hand on with blogging. Its koooooL. One thing I want to know (from your experiece) which blogging site is good www.blogger.com or www.livejournal.com??? </p> <p>Regards,<br /> Neo</p> Hey Elise, It was an interesting article. Awesome… to have a good start on getting my hand on with blogging. Its koooooL. One thing I want to know (from your experiece) which blogging site is good http://www.blogger.com or http://www.livejournal.com???

Regards,
Neo

]]> Comment on What is Blogging? by mazen http://www.elise.com/blog/what_is_blogging#comment-1126 mazen Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/what_is_blogging#comment-1126 <p>Elise, thank you for compiling this article and publishing it here. I already learned a lot from your MT knowledge and now this article is the best I read about blogging definition. I do appreciate your effort.</p> Elise, thank you for compiling this article and publishing it here. I already learned a lot from your MT knowledge and now this article is the best I read about blogging definition. I do appreciate your effort.

]]> Comment on What is Blogging? by Libby http://www.elise.com/blog/what_is_blogging#comment-1125 Libby Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/what_is_blogging#comment-1125 <p>I loved that you drew a connection between email ten years ago and blogging now. I think it is true that now people -- even those with sites -- don't truly get the role that blogs will play as tools for keeping (and making) personal connections, bringing together information and influencing others. That said, I think a lot of us with blogs have some growing pains -- what should our blogs be doing? Are they interesting enough? Who is even reading them? Anyway, thanks for the post.</p> I loved that you drew a connection between email ten years ago and blogging now. I think it is true that now people — even those with sites — don’t truly get the role that blogs will play as tools for keeping (and making) personal connections, bringing together information and influencing others. That said, I think a lot of us with blogs have some growing pains — what should our blogs be doing? Are they interesting enough? Who is even reading them? Anyway, thanks for the post.

]]> Comment on Be A Thought Leader! by Nandy http://www.elise.com/blog/be_a_thought_leader#comment-1124 Nandy Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/be_a_thought_leader#comment-1124 <p>Of course, all of this assumes you actually have something interesting to say... </p> Of course, all of this assumes you actually have something interesting to say…

]]> Comment on Be A Thought Leader! by Kim Albee http://www.elise.com/blog/be_a_thought_leader#comment-1123 Kim Albee Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/be_a_thought_leader#comment-1123 <p>Although posted awhile ago, this post has relevance today, as more companies are trying to figure out how to be a thought leader -- and what's required.</p> <p>As the thought of lead nurturing gets put into practice by more companies - they will all have to grapple with this issue.</p> <p>Kim Albee<br /> Einsof, Inc.<br /> http://www.einsof.com</p> Although posted awhile ago, this post has relevance today, as more companies are trying to figure out how to be a thought leader — and what’s required.

As the thought of lead nurturing gets put into practice by more companies – they will all have to grapple with this issue.

Kim Albee
Einsof, Inc.
http://www.einsof.com

]]> Comment on Be A Thought Leader! by nchenga http://www.elise.com/blog/be_a_thought_leader#comment-1122 nchenga Wed, 30 Nov -0001 00:00:00 +0000 http://www.elise.com/blog/be_a_thought_leader#comment-1122 <p>great to re-read this article again!</p> <p>thanks for your valuable marketing tips</p> great to re-read this article again!

thanks for your valuable marketing tips

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