On the first page of the Marketplace section of the Wall St. Journal today there is an article about blogging that is of great interest to anyone who considers herself an active blogger: No Day at the Beach: Bloggers Struggle with What to do about Vacation (see this link if you don’t have an online WSJ subscription). The article explores a topic near and dear to our hearts – what happens to our blogs when we go on vacation? Many us just end up bringing our laptop along, lest we risk losing our regular site visitors.
Important topic. At least to us bloggers.
The problem? Let me see, out of the eight bloggers mentioned – Andrew Sullivan, John Amato, Jim Romenesko, Mark Lisanti, Jeff Jarvis, Kevin Drum, David Weigel, and Michelle Malkin, only one of them is a woman. What’s up with that? Here we have a medium where it has been documented that there are at least as many women blogging as men, the writer, Elizabeth Holmes, doesn’t bother to scratch beneath the surface of the Technorati top 100 to bring her article into some semblance of balance. Heck, she could have at least interviewed Heather Armstrong of Dooce. Dear Ms. Holmes, The Technorati 100 is not even remotely representative of those of us who blog. Those sites may get a lot of press attention, but even Technorati’s CEO David Sifry would point out that those top 100 blogs only represent a tiny fraction of the blogging activity on this planet. Given the length of the long tail of blogging, there is so much more of interest going on outside of the top 100 than within, I encourage you to look a little deeper the next time you want to talk about bloggers. Heck, with over 19,000 feed subscribers, my little food blog gets more traffic than many of the Technorati 100. That I can assure you. Please. Next time provide a little more balance in your reporting. And if you happen to want to learn more about some great blogs written by women, stop by BlogHer.org.